Sonde’s proprietary software finds those early signs of demand, matches them to your capabilities and identifies who to approach and why. We then put industrial sales experience behind the approach, speaking with the people involved to confirm the requirement and following through towards a meeting or invitation to quote.
Industrial buyers usually define requirements, shape specifications, and build shortlists using suppliers they already know. Even if your business is perfectly equipped for the job, you might never be considered.
Getting involved early changes the game. It gives you the time to understand the true needs, align your capabilities, and secure internal approvals long before the invitations to quote ever go out.
Most B2B accounts aren’t buying right now, and you can’t tell which ones are about to.
About 5% of B2B buyers are in the market at any one time.
Ehrenberg-Bass Institute, 2021We show you which accounts are moving toward a purchase, and why.
The person issuing the PO isn’t always the one choosing the supplier.
A typical B2B purchase involves 13 internal stakeholders and nine external influencers.
Forrester, 2025We map who decides, who could open the door for you and who has to say yes.
Cold outreach gets ignored. A reason to talk gets a meeting.
73% of B2B buyers actively avoid suppliers who send irrelevant outreach.
Gartner, 2025Every approach starts from a real project the buyer needs, made by someone who knows the industry.
Your team is too busy to find the next customer.
Sales reps spend only 28% of their week actually selling.
Salesforce, 2022We take on the research, outreach and follow-up, so your team spends its time with buyers ready to talk.
Sonde’s software scans thousands of industrial signals a day, across every sector, and picks out the ones that fit your business. For each, it pinpoints where your specific products or capabilities could be used.
First we map what stands between you and the work: the approvals and requirements, the ways in and the people involved. Then we reach out, asking the right questions to find out whether the opportunity is real, and right for what you do.
You approve all outreach, and we never contact accounts you rule out.
The Sonde platform is where it comes together: your opportunities, the people involved, every conversation and the next step. When a meeting or invitation to quote is agreed, you take over with the full picture. We review progress with you monthly, and you can export everything any time.
Sonde in practice
For a specialist seal manufacturer, Sonde’s proprietary software connected developments in hydropower to a possible sealing application and identified an engineer to approach.
That engineer referred the enquiry to a turbine specialist. The original application was already covered, but the conversation revealed a recurring need for large-diameter vulcanised O‑rings. Follow-up established the technical requirements and led to an agreement to evaluate a sample.
Follow the example to see what Sonde found, how the approach reached the right person and what happened next.
See Sonde in actionWe find work your business could supply, including opportunities you may not know exist. Then we put industrial sales experience behind the pursuit, checking the requirement and following through towards a meeting or invitation to quote.
Before you invest in a new country, region or sector, find out who would buy from you and what it would take to win their business. We test the opportunity with buyers, then help you prepare and meet them if the market is worth pursuing.
Christopher Stiff spent 19 years in industrial sales, from the front line to leading the full commercial function of a specialty manufacturer.
His job was to find where demand was heading and work out what the business needed to win that work. That could mean adding a capability, improving a process, bringing in a technical partner or meeting a buyer’s qualification requirements. Each decision started with understanding where there was a real opportunity and what it would take to compete. Sonde was built to bring that same approach to other industrial suppliers: uncover work they might otherwise miss, then help them pursue it.
Your team keeps asking familiar companies for more business. Opportunities elsewhere go unnoticed, and losing one major customer leaves a gap that’s hard to fill.
Your team always has a next opportunity to work on, at accounts you wouldn’t have found on your own.
Your next stage of growth shouldn’t depend on the same few customers.
Tell us what you offer. We find one opportunity that fits your business and walk you through it on a Zoom call: what’s happening, how far along it is and why you fit. The details you’d need to act are kept for clients.
Announced a compressor station expansion, with construction planned for next year.
New rotating equipment will need seals and wear parts in the elastomers you supply.
