Sonde

Privacy

Privacy policy

Last updated 9 November 2026

Who we are

Sonde Industries (“Sonde”, “we”) is a business development firm for industrial suppliers, based in Calgary, Alberta. This policy explains what personal information we collect through sondeind.com and in our work with prospective and current clients, how we use it, and the choices you have.

Questions or requests about your personal information go to our privacy contact at info@sondeind.com, or by phone at 403-923-8421.

What we collect

When you contact us or request a walkthrough: your name, company, work email, phone, company website, what your company makes or supplies, who does your selling, where you would like more work, accounts you want us to leave out, and anything you write in a message.

When you book a walkthrough: the details you enter on the booking page and the time you choose.

When we work together: notes from our calls and emails, and the information needed to deliver our services and to invoice you.

When you visit the site: basic, aggregated visit information (pages viewed, referring site, browser and country). We use Cloudflare Web Analytics, which does not use cookies or track you across other sites.

Business contact information we research: our research uses publicly available information about organizations, projects and the people who work on them in their professional roles. We use that business contact information only to contact people about business opportunities.

How we use it

We use your information to reply to you, prepare the walkthrough you asked for, schedule and hold calls, decide whether and how we can help, deliver and invoice our services, and keep records our business needs. We do not sell personal information, and we do not use it for advertising.

Updates by email

We send occasional Sonde updates only if you ask for them, for example by ticking the updates box on our contact form. We record when and where you gave that consent. You can unsubscribe at any time using the link in any update, or by emailing us, and we will stop within 10 business days. Replies to your own requests are not updates and do not need this consent.

Service providers and where your information is stored

We use a small number of service providers to run Sonde. They handle personal information on our behalf and only for the services they provide to us:

  • Zoho (customer records, booking calendar and email). Our Zoho account is hosted in Zoho’s Canadian data centre. Zoho may access information from outside Canada, including the United States and India, to provide support. Zoho privacy policy
  • Cloudflare (website hosting, security and visit statistics), with servers in many countries, including the United States. Cloudflare privacy policy
  • Zoom (video calls), based in the United States. Zoom privacy statement

Information stored or accessed outside Canada is subject to the laws of those countries, and may be accessed by their courts, law enforcement and national security authorities. To ask about how our service providers handle personal information outside Canada, contact our privacy contact.

Cookies

Our website does not use advertising or tracking cookies. If you book a walkthrough, the booking page, which Zoho runs for us, may set cookies it needs for the booking to work.

How long we keep it

We keep information only as long as we need it for the purposes above. If you contact us and we do not go on to work together, we delete or anonymize your details after 24 months without contact, unless you ask us to delete them sooner. Client records are kept for as long as the law requires for business and tax purposes, usually six years after the end of the tax year.

Keeping it safe

We limit access to the people who need it to do their work, use multi-factor sign-in on our business accounts, and choose service providers with recognised security practices. No method of storing or sending information is completely secure, so if you think your information has been put at risk, please tell us straight away.

Your choices

You can ask to see the personal information we hold about you, ask us to correct it, withdraw your consent to updates, or ask us to delete it, subject to any records we must keep by law. We will reply within 45 days.

If you are not satisfied with our response, you can contact the Office of the Information and Privacy Commissioner of Alberta.

Changes to this policy

We may update this policy as our services change. The date at the top shows when it was last updated.