From industrial activity to an opportunity your business can pursue.

Sonde’s research engine follows industrial developments and matches them to what you make. We dig into the strongest to find where you fit, who decides and how to approach them. You follow every step on the Sonde platform.

1. 01
   01 · Understand your business

   Start with what your company can supply.

   It starts with a detailed onboarding. We learn your products, materials, processes, capabilities and services, the applications you know, the regions you serve and what makes a good customer.

   We tune the research engine’s signals to that profile, so it finds where your business could fit, including work you may not be chasing yet.

   Company profilePrecision machining supplier

   ProductsMachined components and sub-assemblies

   MaterialsCarbon and stainless steel, nickel alloys

   ProcessesMulti-axis CNC machining, welding

   CapabilitiesTight-tolerance pressure-containing parts

   ServicesRepair and reverse engineering

   ApplicationsCompressors, pumps and valves in gas service

   RegionsWestern Canada and the U.S. Gulf Coast

   Feeds the search in step 02 →
2. 02
   02 · Find relevant demand

   Connect industrial developments to your capabilities.

   The research engine watches a wide range of industrial signals, tuned to your profile, for early signs of buying. It shows what you could supply, with the evidence.

   We review every finding. A finding is a reason to look closer, not a confirmed need. What you tell us about each one sharpens the next search.

   DevelopmentA compressor station expansion is proposed

   TimingConstruction is planned for next year

   Buyer activityCompression packages awarded to a fabricator

   Relevant findingUnder review

   New compression packages for the expansion will need machined pressure-containing components. The fabricator building them is the likely buyer.

   Connects to:ProductsCapabilitiesProcesses
3. 03
   03 · Develop the opportunity

   Work out who to approach and how to get considered.

   For the opportunities we agree are worth pursuing, we investigate the application and how the purchase is likely to happen. We identify the organisations involved, the people who influence supplier selection and any registrations or approvals you may need.

   We use that research to plan the approach: who to speak with first, why your capabilities could be relevant and what we need to ask. We review the plan with you before making contact, so your knowledge of the application and any existing relationships informs how we proceed.

   Approach plan · Illustrative example

   Compressor station expansion

   A potential fit for a precision machining supplier, with the requirement still to be confirmed.

   1. What we know about the planned work
   2. Where the supplier’s machining capabilities could fit
   3. Which organisation may buy the components
   4. Who to approach and whyWithheld in this example
   5. Supplier approvals to checkWithheld in this example
   6. The opening approach and follow-up planWithheld in this example
   7. Questions to resolve through conversationWithheld in this example

   The plan guides the approach. Direct conversations establish whether there is an opportunity to pursue.

4. 04
   04 · Put the plan into action

   Verify the opportunity, then work the plan together.

   Once you’ve approved the outreach, we contact everyone involved to verify the opportunity: the buyer, the approver, the sponsor and the specifier. We find out what they need, when they need it and whether they’d consider a new supplier, and we handle any follow-up.

   With your input, we set the best sequence and messaging. When the opportunity is verified, your team steps in to send the capability details, take the technical discussion and quote. Everything is tracked on the Sonde platform, where you can follow progress and export it any time.

   Sales plan · Illustrative example

   Compressor station expansion

   Who does what, in order.

   1. Requirement verification across the buying team
      Sonde
   2. Sequence and messaging agreed with your input
      Sonde, with you
   3. Follow-up until the opportunity is verified
      Sonde
   4. Capability summary and drawings sentWithheld in this example
      Your team
   5. Technical call or site visitWithheld in this example
      Your team
   6. Invitation to quoteWithheld in this example
      Your team

   Tracked on the Sonde platform. Export everything any time.