About Sonde

Built around how industrial business is won.

Sonde combines industrial sales experience, technical knowledge and our own research engine. Together they show where your capabilities fit, who shapes the decision and what it takes to be considered.

Meet the founder ↓

Why Sonde exists

We built the research engine we wanted on our side.

In industrial sales, a development might point to demand, but someone still has to connect it to what a supplier makes, find who buys it and work out how suppliers get considered. That takes industry knowledge, and time to watch far more companies than any sales team can.

Sonde’s research engine does the watching, set up for each client’s products, capabilities, applications and regions. Christopher’s commercial and technical experience, with our technical advisors, turns what it finds into real opportunities and a plan to reach the people involved.

Founder

Who you’ll work with.

Sonde is founder-led. For founding clients, the founder does the research and the approach himself, backed by our technical advisors.

Founder · Commercial strategy and business development

Christopher Stiff

Christopher has spent 19 years growing industrial businesses from the commercial side, from frontline sales to leading the full commercial function of a specialty polymer components manufacturer. He rebuilt it after the 2015 oil downturn and took it into new sectors and the U.S. market, which meant finding where demand was moving, adding the capabilities to win it, and building the partnerships and sales systems to go after it.

Cut oil and gas from 95% to 65% of revenue by opening four new sectors
Built a U.S. market from $0 to $2M and 12 accounts
Founded a moulded-products business that grew to over 40% of revenue

MSc Global Digital Marketing, with Distinction · University of Essex

LinkedIn →

Let’s talk

Where could your capabilities take you next?

Tell us what you supply and where you want to grow. We’ll walk you through an example of our research and how it would work for you.

See what Sonde can find for your business Explore our services →