Get experienced help pursuing new business.
Whether you want to reach new customers or establish your business in a new market, we help you find the opportunities, speak with the people involved and work towards getting you considered.
Business Development
We find work your business could supply, including opportunities you may not know exist. Then we put industrial sales experience behind the pursuit, checking the requirement and following through towards a meeting or invitation to quote.
$5,000 / month
Six-month agreement
See what Sonde can findWe don’t charge commission. Any new business you win is yours to keep.
Opportunities beyond your usual accounts
Our proprietary software matches emerging demand to your capabilities. We review the opportunities together and agree where to focus.
Contact and follow-up handled
We speak with the people involved to check the requirement, timing and willingness to consider a new supplier.
A prepared handoff
When a relevant meeting or invitation to quote is agreed, you receive the contacts, requirements, conversation history and next step.
No qualified handoff by day 90? You can end the agreement with no further charge.
A qualified handoff is a meeting you have agreed to with a buyer or decision-maker about a specific requirement that fits your capabilities, or an invitation to quote on relevant work. A contact name or a general reply doesn’t count.
Compare the cost. Estimate the return.
Use your own numbers to compare hiring with Sonde.
Annual comparison
Your new-account scenario
Enter your number of new accounts, average annual revenue per account and gross margin to see the scenario.
Our second service
Fixed-price project
Market Entry
Before you invest in a new country, region or sector, find out who would buy from you and what it would take to win their business. We test the opportunity with buyers, then help you prepare and meet them if the market is worth pursuing.
Fixed price, quoted after a call
Plan for a five-figure project.
Paid by phase · About 18 weeks for the full engagement
Scope, fees and expenses agreed in writing before work starts.
See what Sonde can findPhase 1 · Weeks 1–4
Find out whether the market is worth entering.
We identify likely customers, speak with buyers and assess supplier approvals, costs and practical barriers. You receive a written recommendation to proceed, wait or not enter.
Decide before going further.
If the market isn’t worth pursuing, stop here. You pay only for Phase 1 and keep the research.
If you proceed
Phase 2 · Weeks 5–12
Prepare your approach and arrange the meetings.
We develop target accounts, help you prepare for supplier approvals and arrange buyer meetings. Together, we review the meeting schedule before travel is booked.
Phase 3 · Weeks 13–18
Meet buyers in the market.
Spend a week meeting buyers in the market. We follow up on the discussions and provide a 12-month plan for developing the market.
Timing depends on buyer availability and approval timelines. We take one Market Entry project at a time.
Can government funding help pay for Market Entry?
Sometimes, for export projects. In Canada, CanExport SMEs has helped eligible companies pay for export market research and meetings. It’s closed for 2026-27, and no new intake has been announced. In the U.S., many states run STEP export grants; what they cover, and when, varies by state. Your company applies directly, and the program decides. Most programs won’t cover work that starts before you apply, so talk to us early. We quote Market Entry as a fixed-price project with a written scope, paid by phase. We can’t promise you’ll qualify. Moving into a new region or sector in your own country usually isn’t covered. Program status checked November 2026.
Questions about working with Sonde.
Who is Business Development suited to?
Industrial suppliers that have the capability and capacity for new work but need more consistent attention on finding and pursuing it. That includes owners doing the selling themselves, teams occupied with current customers and companies covering a territory while hiring. We work alongside your team.
How do you find opportunities?
Our research engine tracks developments by product category, including the equipment your products go into, and our industry network adds what research alone can’t find.
How much does our team need to do?
Onboarding is included. You help us understand your capabilities, choose which opportunities to pursue and approve the outreach, which goes out under Sonde’s name. We never contact accounts you rule out. We handle the contact and follow-up, drawing on industry introductions and technical advisors where they help, and involve you when technical input is needed. After the handoff, you lead the technical discussion, quotation and sale.
How do we see what’s happening?
The opportunities, conversations and next steps are tracked on the Sonde platform. We review progress with you monthly, and you can export your records any time. Every relationship and record belongs to you.
How soon will we see results?
Timing depends on the requirement, the buyer and any supplier approvals involved. We keep you informed about progress and what still needs resolving. We do not promise a set number of meetings, invitations to quote or orders.
What if there’s no qualified handoff by day 90?
You can end the agreement with no further charge. A qualified handoff is a meeting you have agreed to with a buyer or decision-maker about a specific requirement that fits your capabilities, or an invitation to quote on relevant work. A contact name or a general reply doesn’t count.
Do you charge commission?
We don’t charge commission. Any new business you win is yours to keep.
Do you work with competing suppliers?
We may work with suppliers in the same industry, but we never pursue the same opportunity for two competing clients. Your information, conversations and records remain private.
What happens if an opportunity goes nowhere?
We explain what we learned and review whether to continue, wait or stop pursuing it. We then agree where the effort should go next. You keep the records of the work completed.
Who is Market Entry suited to?
Suppliers with a proven offering who are considering a new country, region or sector. We help you prepare supplier-approval applications, which your team submits, adapt your sales materials and consider representatives or distributors where relevant. Buyer meetings may be timed around a relevant trade show where practical.
What are the commitment terms?
Business Development is $5,000 per month under a six-month agreement, with the option to end it at day 90 if no qualified handoff has been made. Market Entry is a fixed-price engagement paid by phase, with a decision on whether to continue after the initial four-week assessment. If the meeting schedule doesn’t justify travel, we keep booking or refund the unused part of Phase 3. You own the work produced, and afterwards you can continue on your own or discuss ongoing Business Development.
Where would you like new business to come from?
Tell us what you supply, the customers you want to reach and where your team needs help. We’ll discuss whether Business Development or Market Entry is the right fit.